Ruby Chocolate: All About This Pink Sensation

Do you know about a sweet treat is a sweet treat called Ruby Chocolate? Introduced in 2017, it was no less than a wonder for chocolate lovers. With its millennial pink color and unique flavor profile, it skyrocketed to popularity in short time. Let’s talk about various aspects of ruby chocolate, including its origins, taste, and the science behind its creation. Keep reading to also find out what makes it different from dark, milk, and white chocolate.

What is Ruby Chocolate?

Ruby chocolate is a type of chocolate made from specially processed cocoa beans known as ruby cacao. Because of its pink color, it is also called pink chocolate. The color of this confection is derived from the unique processing of the cocoa beans. Ruby chocolate is also known as the fourth type of chocolate after milk, dark, and white chocolate. Unlike traditional chocolates, ruby chocolate contains a higher percentage of cocoa solids. 

Important!
“Ruby chocolate is made from a specific variety of cocoa beans that are treated to preserve their natural red fruit notes.”

Cocoa beans undergo a unique fermentation method that enhances the natural pigments and natural red fruit notes in the cocoa beans, resulting in the pink color of ruby chocolate. You should know that the type of cocoa beans used and the cocoa percentage also contributes to its distinct flavor and color.

When was Ruby Chocolate Invented?

Ruby chocolate was invented in September, 2017 by the Swiss chocolate manufacturer Barry Callebaut. It was officially launched at a global media event in Shanghai, marking the first new chocolate variety in over 80 years. Being the fourth type chocolate, it really captivated consumers with its unique color and flavor.

What is Ruby Cacao?

Ruby cacao refers to the specific variety of cocoa beans used to produce ruby chocolate. These beans are sourced from specific regions, primarily in Ecuador, Brazil, and the Ivory Coast. As aforementioned, ruby cacao undergoes a unique fermentation that enhances its natural fruity flavors and pigments.

Several searches say that ruby cacao beans have a higher concentration of anthocyanins, the antioxidants responsible for the pink color. Besides, anthocyanins don’t just contribute to the color but also the health benefits of ruby chocolate as well. 

How Does Ruby Cacao Differ from Regular Cacao?

Ruby cacao differs from regular cacao mainly because of the unique fermentation process it goes through. The main purpose of this process is to enhance the natural pigments and fruity flavors of this chocolate. Moreover, it also results in higher anthocyanin content, giving ruby cacao its distinctive pink color and tart taste. These characteristics are what make ruby chocolate taste and look entirely different from ruby chocolate.

What Does Ruby Chocolate Taste Like?

Ruby chocolate has a distinct flavor profile that sets it apart from dark, milk, and white chocolate. It is usually described as having a tart berry-like flavor, with hints of fruitiness and a creamy texture. The taste is a balance of sweetness and acidity which makes it a refreshing alternative to traditional chocolates.

Why is Ruby Chocolate so Popular?

Ruby chocolate is popular for a lot of reasons, including its visual appeal, distinct flavor, and marketing strategies. Above all, the pink color makes it quite attractive to both chocolate lovers and culinary enthusiasts. A chocolate but its pink – surely it’s going to be something new and exciting. Here are some more reasons why its so popular:

✔ Flavor Profile

Ruby chocolate offers a flavor experience that is unlike any other chocolate type. It combines the creaminess of milk chocolate with fruity and tart notes reminiscent of berries. According to several studies, ruby chocolate has 30% more fruity flavor compared to traditional milk chocolate. This taste has intrigued consumers and encouraged them to explore this new chocolate variety.

✔ Visual Appeal

The striking pink color of ruby chocolate is a significant factor in its popularity. After all, who wouldn’t be intrigued to try out a pink chocolate. The vibrant color not only makes it visually appealing but also enhances its presentation in desserts and confections. Most consumers are drawn to visually appealing food products, and ruby chocolate is surely in that list.

✔ Novelty Factor

Ruby chocolate is the first new type of chocolate introduced in over 80 years, following the creation of white chocolate. This novelty has generated a major buzz in the culinary world and among consumers. After all, it’s a chocolate invented after almost a century after the last one – it’s gotta have some value! Plus, it ranks well among unique and innovative food items.

✔ Innovative Marketing Strategies

The marketing strategies employed by brands like Barry Callebaut were a main player in the popularity of ruby chocolate. He positioned  it as a premium product and emphasized its unique characteristics to capture consumer interest. Social media campaigns showcasing ruby chocolate recipes and creations have further fueled its popularity. When it was launched, the hashtag #RubyChocolate became a trend on platforms like Instagram.

✔ Culinary Versatility

Ruby chocolate is not just a sensation for its looks. It’s also versatile enough to be used for so many culinary. It can be used in a variety of desserts, confections, and even savory dishes. When ruby chocolate is the ingredient, your dish automatically becomes a decadence. Moreover, ruby chocolate used as a topping and garnish for baked goods because of its pink color.

✔ Health Perception

While ruby chocolate contains a higher sugar content than dark chocolate, it still offers some health benefits, such as antioxidants. This perception of being a "healthier" chocolate option has attracted health-conscious consumers.

Impact on the Chocolate Industry

The arrival of ruby chocolate has made quite a splash in the chocolate industry. In fact, it created a fresh market segment that celebrates innovation and uniqueness. Its eye-catching color and distinct flavor have inspired brands to experiment with new chocolate varieties, sparking creativity in product development. As consumers look for more specialty chocolates, ruby chocolate has encouraged traditional chocolate makers to diversify their product range.

Did you know?
“The global market for ruby chocolate is expected to reach USD 5000 Million by 2026.” – Facts & Factors

How is Ruby Chocolate Made?

Ruby chocolate’s creation combines traditional chocolate-making techniques with innovative methods. Moreover, the journey of ruby cacao becoming ruby chocolate involves several steps. Here’s a closer look at the process of making ruby chocolate:

• Harvesting: The journey begins with the harvesting of ruby cacao beans from specific cocoa trees. These beans are carefully selected for their unique characteristics, which are essential for producing ruby chocolate.
• Fermentation: Once harvested, the beans undergo a unique fermentation process. This step is crucial as it enhances the natural pigments and flavors of the beans. This is what gives ruby chocolate its distinctive color and fruity notes.
• Drying: After fermentation, the beans are dried to reduce their moisture content. This step is vital for preventing spoilage and preparing the beans for roasting, ensuring that the flavors are preserved.
• Roasting: The dried beans are then roasted to develop their flavor. This process brings out the rich, complex notes that are characteristic of ruby chocolate and contributes to its overall taste profile.
• Grinding: Once roasted, the beans are ground into a chocolate liquor. This liquid form of chocolate is then blended with sugar, cocoa butter, and milk powder, creating the base for ruby chocolate.
• Conching: The mixture undergoes a refining process called conching. This step smooths the texture and enhances the flavor. This step makes your chocolate eating a creamy and luxurious experience.
• Tempering: Finally, the chocolate is tempered to stabilize it and give it a glossy finish. This crucial step ensures that the ruby chocolate has the perfect snap and sheen, making it visually appealing as well as delicious.

You can clearly see that the processing of ruby cacao into ruby chocolate is somewhat same. The only thing that makes it stand out is the fermentation process that preserves the color and taste. Let’s now talk about how ruby chocolate compares with other types.

Ruby Chocolate vs. Dark Chocolate

Dark chocolate typically contains a higher percentage of cocoa solids and less sugar than ruby chocolate. It is known for its rich, intense flavor and is often less sweet. Dark chocolate contains higher levels of flavonoids, which are beneficial for heart health. Ruby chocolate, on the other hand, has a sweeter and fruitier profile due to its unique processing and the addition of dairy.

Ruby Chocolate vs. Milk Chocolate

Milk chocolate is sweeter and creamier than ruby chocolate, as it contains a higher proportion of milk solids and sugar. Milk chocolate usually contains around 10-20% cocoa solids, while ruby chocolate can contain up to 40% cocoa solids. This difference in cocoa content contributes to ruby chocolate's more complex flavor profile. Also, the color is the main difference. Milk chocolate is classic brown while ruby chocolate is millennial pink.

Ruby Chocolate vs. White Chocolate

White chocolate is made from cocoa butter, sugar, and milk solids, but it does not contain cocoa solids, which means it lacks the characteristic chocolate flavor. Ruby chocolate, while it contains milk solids, retains the cocoa solids that give it its unique taste and color. According to research from the Food and Drug Administration (FDA), white chocolate must contain at least 20% cocoa butter to be classified as chocolate, whereas ruby chocolate contains more cocoa solids content.

Is Ruby Chocolate Healthy?

Ruby chocolate is considered a healthy treat because it contains antioxidants, essential nutrients, and heart-friendly fats. However, it also has a higher sugar content than dark chocolate. Moderation is the key here. If you are not eating it too much, it surely becomes a guilt-free pleasure. Here are some more health benefits:

• Rich in Antioxidants: Ruby chocolate contains antioxidants such as anthocyanins that help reduce inflammation and combat oxidative stress, potentially lowering the risk of chronic diseases.
• Heart Health: The flavonoids and anthocyanins found in ruby chocolate may improve heart health by enhancing blood flow and reducing blood pressure.
• Essential Nutrients: It is a source of essential nutrients, including calcium, vitamins B2 and B3, and minerals like selenium, potassium, and zinc, which support overall health and immune function.
• Heart-Friendly Fats: Ruby chocolate contains stearic acid, a type of saturated fat that does not raise cholesterol levels, making it a more heart-friendly option compared to other chocolates.
• Mood Booster: Like other types of chocolate, ruby chocolate can stimulate the production of endorphins and serotonin, potentially improving mood and reducing stress.
• Moderation is Key: While ruby chocolate has health benefits, it’s important to enjoy it in moderation due to its sugar content, ensuring a balanced approach to indulgence.

These benefits make ruby chocolate not only a visually appealing treat but also a potentially healthier option when enjoyed as part of a balanced diet. As aforementioned, ruby chocolate is versatile too. Let’s talk about what are its uses.

What are the Uses of Culinary Chocolate?

Ruby chocolate is versatile in culinary applications because it’s used in desserts, confections, and baked goods. It adds a unique flavor and attractive color to cakes, cookies, and pastries. Additionally, ruby chocolate can be melted for sauces, ganaches, and coatings, making it an exciting ingredient for both home cooks and professional chefs. Here is all you need to know about its uses: 

• Baking: Ruby chocolate can be used in cookies, cakes, and brownies to add a pop of color and a fruity flavor. For example, ruby chocolate chip cookies have become a trendy dessert item in many bakeries.
• Confections: Chocolatiers are using ruby chocolate to create stunning bonbons, truffles, and bars. The vibrant color makes it an eye-catching option for gift boxes and special occasions.
• Desserts: Ruby chocolate can be incorporated into mousses, cheesecakes, and panna cotta for a visually appealing and delicious dessert.
• Drinks: Ruby chocolate can be melted and used in hot chocolate or as a drizzle over desserts. Some cafes have started offering ruby chocolate lattes, combining the unique flavor with espresso and steamed milk.

Conclusion

Ruby chocolate is more than just a trend; it’s a revolution in the world of chocolate. With its unique flavor profile, stunning color, and potential health benefits, it has captured the hearts of money. Chocolate enthusiasts and chefs love it because of its set-apart qualities. As the chocolate industry continues to evolve, ruby chocolate will become more and more popular. It’s pink, fruity, and oh-so-innovative. Undoubtedly, it is here to stay and delight you all. If you haven’t tried it yet, grab some and hop on to the ruby chocolate bandwagon.